FRAGRANCE REVIEW Mary Greenwell Plum “Scarcity Makes The Heart Grow Fonder?” + 3mL Mini Draw

It is somehow human nature to think if there is something out there that you cannot easily get it must be great. When there is a limited edition fragrance exclusive to a store hundreds of miles away, or on another continent, we believe this mysterious elixir to be THE ONE! If only we could find it close to home. If only I could try this I could lie down a happy person. Such is the pull of the seemingly unobtainable.

What happens when that precious perfume does become available, what then? Can you remove all of the anticipatory emotion? Can you objectively approach it and compare it to everything else? To use a very lowbrow example during the 70’s and 80’s Coors beer was mainly available in a few Western states surrounding Colorado. The reason for the limited distribution was mythological. They didn’t pasteurize their beer and it had to be shipped refrigerated and so it could only be found west of the Mississippi River. Coors beer was the golden-hued beer of the gods because I couldn’t get it. When I finally made it out west getting a six-pack of Coors was high on my list. Of course bringing back a six-pack and having it in my East Coast refrigerator was also high on my list. We all thought Coors was awesome…and then in 1987 they opened a Virginia brewery and it was available everywhere and you know what? It wasn’t better than anything else we could buy. It was still good but it wasn’t amazing.

I am reminded of that story because I just got to try Mary Greenwell Plum. Mary Greenwell Plum was an exclusive release to the House of Fraser in the UK. It was released there in October of 2010. It was described as a “contemporary chypre”. It was the first fragrance by “Award winning makeup artist Mary Greenwell”. It was being composed by Francois Robert of Les Parfums de Rosine fame. It was unobtainable and most everyone that encountered it waxed rhapsodically about this is how it is done. Scent mules were dispatched to the House of Fraser and samples were shipped to those left out. Those people raved about it. Then in December of 2011 it became available in the US, and to me. Is it the second coming of chypre for the twenty-first century or is it Coors beer all over again?

The short answer is Mary Greenwell Plum is not a chypre by any way I understand the term. It is in my way of categorizing things a straight-up fruity floral. When it comes to that category it is a very good example of a fruity floral done correctly. As a reviewer I had to let go of some of the, to my mind, overheated praise and judge it based on everything else. With that qualifier Mary Greenwell succeeds as a fruity floral and fails completely as a chypre. Depending on what you are expecting, fruity floral or chypre, will tilt the way you feel about Mary Greenwell Plum.

M Robert chooses a fruit basket worthy of Carmen Miranda’s head to open Mary Greenwell Plum. Of course the titular plum is there and it is the linchpin of the top notes as currant, peach, and lemon set up shop along with the plum. The peach is the most prominent note to go with the plum and together they impart a juicy quality to the early going. The floral bouquet in the heart of Plum is no less overflowing with notes. Tuberose is the central player and mimosa, rose, gardenia, and jasmine support that note. At this point in Plum I was very pleased with the amount of well-thought out balance that was on display as this all-star cast of fruit and floral notes were combining in a very memorable way. If the base was the promised chypre of oakmoss, patchouli, musk, and sandalwood this would be a memorable chypre. Unfortunately the base notes on my skin are only patchouli and sandalwood and it is mostly just sandalwood. If there is oakmoss here it is in very short supply as I never was able to detect it and the musk used is the sheer white musk which, in my opinion, is the wrong choice if you’re going for a chypre fragrance.

Mary Greenwell Plum has outstanding longevity and above average sillage.

I really liked the early going of Mary Greenwell Plum and wished they had never used the words chypre in their description because it created expectations. As it is Mary Greenwell Plum is an excellent fruity floral and if you love those kind of fragrances it is worth seeking out. If you are looking for a modern chypre I would advise against looking for it here.

Disclosure: This review was based on samples purchased from Luckyscent.

We have a 3mL mini of Mary Greenwell Plum to giveaway. To be eligible leave a comment on what is your unobtainable desire, perfume or otherwise. Draw will close on January 31, 2012 and one winner will be chosen via random.org.

We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilt perfume.

Mark Behnke, Managing Editor

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25 comments

  • My unobtainable perfume desire? Full bottles of everything ever created by my five favorite noses, Mark Buxton, Andy Tauer, Jean-Claude Ellena and Bertrand Duchaufour.

  • Ah, there are so many perfumes that are discontinued and I crave ofr them, mostly because I used to own them and now they are unavailable. Two examples that just pop to my head are Kenzo jungle le tigre and Une fleur de Chanel, neither a masterpice mayby but they both suited me so well, I want them back!! The myth of course of unavailability, scarcity and uniqueness surely predisposes someone (and me included ) into thinking they are actually masterpieces!!

  • my all times unoptainable desire is to attend the Bayreuth festival
    perfumewise, plenty, as not even Luckyscent ships to my country
    many thanks for the draw

  • Coors Beer! I once brought a suitcase full of it to friends in Atlanta. It really wasn’t very good beer when compared to all the microbrews and things available now, but it was…from the great golden West, and that was the appeal. Hadn’t thought about that in a long time.

    I wish I had Luckyscent and/or Aedes in my town, or even in my state.

  • Well, in all honesty, my unattainable desire seems to be having a child, but perfume does have a way of momentarily dulling that edge for me so I am grateful for beautiful scents! Right now I am lusting for a bottle of Chantecaille Kalimantan.
    I’m so happy you reviewed Plum. It’s been on my list to try for quite a while.

  • My unattainable desire is to never grow old…

    My unattainable perfume desire is to have Maurice Roucel and Olivier Cresp compose a fragrance just for me 🙂

  • Hmm…. my unobtainable desire is probably freedom from health problems, retroactively and/or with a time machine, plus, hey while we’re at it, marrying (possibly Ewan McGregor), traveling, being able to magically re-do the last decade or two…etc….

    Perfume wise it is probably Ormonde Jayne in the US availible for a song, reviving the Gobin Daude line and granting me some bottles of Seve Exquise, and a boutique carrying everying including other nation or city exclusives (something like the perfumed court) locally availible so I could sniff in person, plus an astronomcal (or at least non-miniscule) perfume budget.

    Sigh….

  • I always love your reviews. I just have to make a correction; Plum has been available at The Crushed Violet since the summer. It’s lovely! 🙂 I am living what I thought was my unattainable desire.

  • Clive Christian C for women is the perfume I will never be able to buy. Living in the South of France is another unattainable dream.

  • Mine would be Vol de Nuit, it is as close to unobtainable as anything else I can imagine and I have wanted to sniff this for ages!

  • at the moment, my unobtainable perfume desire is a bottle of a specific, no longer available pure hindi oudh.

    and as for plum:
    i’ve actually been eyeing that plum perfume for the name alone.
    plum.
    what a lovely sound that makes!
    wonder what it would smell like on my skin?

  • Hopefully, nothing that I really want is unobtainable! When it comes to perfume, there’s the Internet and if that fails, airline tickets to the source!

  • tomatefarcie says:

    unobtainable desire would be to have to die for vintage collection like Chanel Cuir de Russie, Guerlain Jicky, Lanvin Arpege and on and on and on

  • Mark, so true about the “precious elixirs” our mind creates of things that are simply hard or inconvenient to get.

    Perfume wise my unattainable desire is to go back in time when they did not do their discourse right and did not let women to choose their own destinies (that’s why I wouldn’t want to go there), but when they did it right when it came to perfume basenotes 😉

    To name the names — real true vintage Guerlains (Liu, Shalimar, Chant d’Arome, many many others) and Chanels (#5, #22, Cuir de Russie, Bois des Iles)… and the first version of Carven Ma Griffe!

    Please enter me in the draw — a chypre is a wonderful thing, but a well done fruity floral is also a wonderful thing, and not all that common.

  • When I first started becoming interested in perfume 5 years ago there was a lot of talk about a line of perfumes by Victoire Gobin-Daude. The few perfume blogs that existed back then raphsodized over the line, which existed only for a couple of years before being discontinued, as best I can tell. It was very elusive and Google and Ebay never yielded any samples, or at least anything I could afford. I’ve given up finding it now, but it was my Holy Grail for a time.

  • John Reasinger says:

    My unobtainable desire (as far as perfume goes) is the Limited Edition LE PARFUM 15 piece set of fragrances that correlate to scenes from the movie/novel Das Parfum (Perfume: The Story of a Murderer). Only 300 sets were made by Parfums Mugler (in 2006) and they went *then* for $600.00 USD…now they are going *if you can find them, that is* for upwards of ONE THOUSAND US DOLLARS! *sighs*

    I had a chance to actually BUY one from a European lady, a month or so ago…but when it came to actually plopping down a GRAND for 15 tiny perfumes; I balked!!! I really, REALLY WANT IT…but not THAT much! *giggles*

    My OTHER unobtainable desire: Eddie Cahill who plays Don Flack on CSI:NY. Unfortunately he is straight! 😛

    I “feel” what Mark means by the whole “Coors” thing! There are many scents (and lines like Oriflame) that are NOT readily available here in the US and that only makes me want them more! I ordered a few from Avon UK and like them but only ONE made it into my Top Five (Absynthe for Him by LaCroix)…until By Kilian’s “A Taste of Heaven” bumped it, anyway!! Again…unobtainable at my current income level! *sighs*

    The forbidden fruit does taste the sweetest, when you first get a bite. After that though, it’s just fruit! *winks*