The West Coast  continues to be the hot bed of olfactory creativity as FRAGments 2015, the independent Los Angeles based Artisan Perfume Event and collective will hold its third curated “perfume-as-art celebration of all things  scented” on Saturday, May 30, 2015. Artisan perfumers (those who conceive, make, bottle and market their own work) will present their work in a gallery setting and sell direct to the public.

Maggie Mahboubian

FRAGments is the brainchild of LaLun Naturals perfumer  Maggie Mahboubian,  a former architect and author of the The Architecture of Perfume (Maggie also wasa Fragrance Foundation top five Finalist in Editorial Excellence and a ÇaFleureBon contributor.  Over the past three years this exhibition continues to gain momentum with the artisan community as well as for fragrance aficionados.  Last year, Stevie Wilson of LA Story covered the 2014 in depth.

 

Elise Pearlstine Key Note Speaker, Author, Biologist , Perfumer and Sr Contributor to CaFleureBon

Perfumer, Author and Wildlife Biologist, Dr. Elise Pearlstine will open the event with a talk entitled: “The Origins of Floral Fragrance: White Flowers and Moths”. (Elise is a Senior Contributor to CaFleureBon and is known to our readers for her in depth articles on notes and ingredients in perfumery)

Exquisite Corpse:  Andre Breton, Marcel Duchamp, Max Morise Yves Tanguy.

During the event, the perfumers will participate in a Surrealist Art inspired collaboration called “Exquisite Corpus. Each perfumer will contribute a note towards the creation of a collective perfume. Samples will be available.

“FRAGments is a wonderful opportunity for makers to interact with the public in a relaxed atmosphere that enhances all of the senses”, says founder and curator Maggie Mahboubian. “Artisan perfumers have limited distribution and are distinct from their commercial counterparts, focusing more on conceptual and cutting edge compositions that often incorporate rare and unique materials. FRAGments was conceived as a way to make this kind of work available to the public through the celebration of its artistry. It is an event created by an artisan perfumer for artisan perfumers!” FRAGments also seek to define a community of makers and enthusiasts who share a common passion for the art of fragrance design.

The name FRAGments recognizes that artisan perfumery is a FRAGrance moveMENT that is distinct from its commercial roots. "FRAG" is perfumista slang for fragrance and implies that artisan perfumers are parts of a whole.

Neutra Institute Museum

FRAGments is held at a different venue each year, one that reveals an unknown aspect of the city. The intention is for artisan perfumery to be opened up to the world at large.  FRAGments 2015 will be held at Richard Neutra's (a mid century modern architect) former Silverlake office which has recently been converted into a museum and gallery by his son, Dion Neutra who collaborated with his father on projects in the 1950's and 1960's. Dion Neutra is actively working to preserve this heritage of iconic modern architecture that helped define the character of Los Angeles. (To learn more about Richard Neutra and his work please visit http://www.neutra.org/).

Event Details:

Saturday, May 30, 2015

The Neutra Institute Gallery and Museum, 2379 Glendale Blvd, LA, CA 90039

11am-12pm Presentation by Dr. Elise Pearlstine

12pm-6pm Collective Exhibit and Pop-up Shop

FRAGments 2015 Collective:

Kenneth Cory, On the Nose Fragrances (www.kennethcory.com)

Ellen Covey, Olympic Orchids (www.orchidscents.com)

Mesha Munyan, Meshaz Natural Perfumes (www.meshaz.com)

JK DeLapp, The Rising Phoenix Perfumery (www.therisingphoenixgroup.com)

Iris Moore, Artist

Paul Kiler, PK Perfumes (www.pkperfumes.com)

Laurie Stern, Velvet and Sweet Pea’s Purrfumery (www.purrfumery.com)

Dana El Masri, Parfums Jazmin Sarai (www.jazminsarai.com)

Marcus McCoy, House of Orpheus (www.houseoforpheus.com)

Heather Kaufman, Jolie Laide Perfume (www.etsy.com/shop/JolieLaidePerfume)

Lisa Fong, Artemisia Natural Perfume (www.artemisiaperfume.com)

Elise Pearlstine, Tambela Natural Perfume (www.tambela.com)

Jessica Hannah, J. Hannah Co. (www.jhannahco.com)

Jeanette Price, Wax Poetic Fragrance (www.waxpoeticfragrance.com)

Daniel Krasofski, AVEDA: The Early Pure-Fumes 1986-1996

Brian Goeltzenleuchter, Artist (www.bgprojects.com)

Beckie Sheloske and Katy Knuth, Rebel Intuitive Perfumes (www.rebelintuitive.com)

Isabelle Michaud, Monsillage (www.monsillage.com)

 

Event Highlights and Notables:

FRAGments is proud to present the work of three 2015 Institute for Art and Olfaction Award winners and a 2015 Jasmine Literary Award winner

Ellen Covey Award Winner for WoodCut: Institute of Art and Olfaction photo

Ellen Covey, winner of the 2015 Institute for Art and Olfaction Award (Artisan category) will present her winning Olympic Orchids perfume “Woodcut”.

Jessica Hannah, Austn Texas Ellen Covey Award Winner for Skive: Institute of Art and Olfaction photo

Jessica Hannah, winner of the 2015 Institute for Art and Olfaction Award (Independent category) will present her winning J. Hannah Co/Canoe perfume “Skive”.

Isabelle Michaud Monsillage from Montreal Award Winner for Eau de Celeri: Institute of Art and Olfaction photo

Isabelle Michaud winner of the 2015 Institute for Art and Olfaction Award (Artisan category) will present her winning Monsillage perfume “Eau de Celerie”.

Dana El Masri from Montreal

Dana El Masri, winner of the 2015 Jasmine Literary Award (British Fragrance Foundation) will present her perfumes inspired by music.

In addition, FRAGments will present two artists who work with the medium of scent and olfaction as well as a vintage collection of early AVEDA perfumes

Daniel Krasofski   FRAGments 2014

Daniel Krasofski will exhibit his collection of rare vintage AVEDA Pure-Fumes.

Brian Goeltzenleuchter will exhibit an olfactory art installation.

In addition, JK DeLapp will be showcasing custom oud distillations that are available in his Etsy shop

 FRAGments 2015 is free to the public and there will be light refreshments and FRAGtails (fragrant cocktails).

 Follow FRAGments events and happenings on Facebook here

–Michelyn Camen, Editor in Chief