FiFi Awards 2011: Gucci Guilty Takes Four + Elizabeth Taylor Fragrance Celebrity of the Year

 

 

 

Gucci Guilty had a huge night at the 2011 FiFi awards winning four FiFis. Chanel was close behind. the celebrities wer out in full force and left with awards as well. Elizabeth Taylor was inducted into the Fragrance Hall of Fame and the Fragrance Celebrity of the Year was re-named to The Elizabeth Taylor Fragrance Celebrity of the Year. The complete list of winners is below:

 

 

 

Fragrance of the Year Specialty Luxe (26-249 doors)

Men’s: Tom Ford Azure Lime

Women’s: Balenciaga Paris

 

Packaging of the Year Broad Appeal (sold through mass merchandisers)

Men’s: Herve Leger Homme

Women’s: Victoria’s Secret Bombshell

 

Packaging of the Year Specialty Luxe (26-249 doors)

Men’s: Marc Jacobs Bang

Women’s: Gucci Guilty

 

New Fragrance Celebrity of the Year: Fergie

 

Media Campaign of the Year

Men’s: Bleu de Chanel

Women’s: Gucci Guilty

 

Bath and Body Line of the Year: Chanel Coco Madmoiselle Bath Essentials

 

Interior Scent Collection of the Year: Jonathan Adler Happy Chic

 

 

Photo Credit: Anthony Mandler

Fragrance of the Year Direct-to-Consumer: Mary J. Blige My Life

 

Fragrance Sales Breakthrough: Mary J. Blige My Life

 

Top Certified Fragrance Specialists: Amanda Marke and Nicole Maki of Nordstrom

 

Fragrance Hall of Fame

Men’s: Jean-Paul Gaultier Le Male

Women’s: Issey Miyake L’Eau d’Issey

 

Elizabeth Taylor Fragrance Celebrity of the Year: Halle Berry

 

Fragrance of the Year Broad Appeal (sold through mass merchandisers)

Men’s: Herve Leger Homme

Women’s: Halle Berry Pure Orchid

 

Fragrance of the Year Indie Brand (<25 doors): Six Scents Parfums- Series Three

 

Fragrance of the Year Specialty Brand (sold through one retailer)

Men’s: Banana Republic/Republic of Men Essence

Women’s: Victoria’s Secret Bombshell

 

Fragrance of the Year Luxe (>250 doors)

Men’s: Bleu de Chanel

Women’s: Gucci Guilty

 

Fragrance of the Year Consumers Choice

Men’s: Bath and Body Works Twilight Woods

Women’s: Victoria’s Secret Bombshell

 

Perfume Extraordinaire: Givaudan’s Martin Margiela Untitled

 

Fragrance Superstar: Gucci Guilty

 

Mark Behnke, Managing Editor

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4 comments

  • I fully agree with Fragrance of the Year Luxe (>250 doors) Bleu de Chanel Mens, smells amazing on Jim, also love the Gucci Guilty……own it and love it.

  • Fifi should have a specialty panel for the niche group of fragrances…….all in all i love reading this, its very educational and gives me an insight into the wonderful world of perfumes and the awesome perfumers that create them.

  • The Fragrance Foundation is certainly the most visible member of the Natural Perfumers Guild, and boy, can they put on a show! I saw excerpts on shows like Entertainment Tonight, Access Hollywood, etc.One of our UK members, Alec Lawless was nominated for a UKFiFi.  It's all very exciting.
     
    About a specialty panel – the Guild has an awards event in the works.  We've been working on it for a few months, and should announce it over the summer.