Enfant du Tremblement: Etienne de Swardt of Etat Libre D’ Orange Perfume “Who Do You Want to Be Today” Video

When Etienne de Swardt recently was featured in CaFleurebon Creative Directors in Perfumery, our readers applauded his singular style and abilty to break through the clutter of politically correct perfumes. The company released their latest brand video

 Who do YOU want to be today?

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4 comments

  • What a fantastically creative video! A big round of applause AND a full frontal bow to anyone who believes so much in their creative vision they’re willing to piss off the masses by expressing themselves. Etat Libre d’Orange is AWESOME! Live Free!

  • To be honest, I prefer to be me. But I would not mind being as cool as Etienne de Swardt.

    Why do I suspect after watching this video that Madonna may be on your wish list for tribute perfumes?

  • I’ve had it with “creative” videos that use pieces from porn. I have seen it before in better renditions. It just doesn’t impress me anymore and I don’t think a scent can be as provocative on its own to match the visuals attributed to it.