Best-selling superstar Katy Perry has extended her fragrance brand with the launch of her second fragrance, “Meow! by Katy Perry,” which is available now exclusively at Nordstrom stores nationwide and Nordstrom.com.

While “Purr” marks Perry’s first foray into the fragrance world, “Meow!,” more than anything, embodies her energy. In partnership with Gigantic Parfums, “Meow! by Katy Perry” is a companion piece to the recording artist’s first fragrance, “Purr,” which debuted a year ago. Perry created ‘Meow!” while on her “California Dreams” World-Tour promoting her platinum-selling second record, Teenage Dream. This sister scent is a wearable interpretation of the fun, sensual spirit of the tour–so fun, in fact, Perry felt the name of the fragrance needed an exclamation point at the end of it.

 

Perry has an affinity for all things feline, and so she carries this theme throughout her fragrance names and bottles. She used this inspiration when designing the bottle for “Purr by Katy Perry,” and now “Meow! by Katy Perry” reflects that vision as well—complete with similar jeweled eyes, metallic accents, but with a light pink coloring.

“Meow!” commands a soft sexuality appropriate for use during any time of day. Its signature comes from a pairing of honeysuckle and pear with the backdrop of creamy vanilla, musk, and amber.

 

 "Meow! is my second baby in the fragrance world. I created it during my California Dreams Tour, and I can't wait for people to be able to experience my intriguing, amusing, candy-land like fantasy whenever they spritz it! We have A LOT of fun on tour so there's a lot of fun infused in this bottle! Meow! It's simply the cat's meow!" explains Perry.

 

 The eau de parfum, developed with Givaudan, is available at Nordstrom stores nationwide and Nordstrom.com in 1.7 and 3.4 fluid ounce bottles at a suggested retail price of $45.00 and $65.00, respectively.

–Michelyn Camen, Editor-in-Chief