( Photo:  Nick Steward of L'Artisan Parfumeur by PATRICK CASTILLO)

It’s not an ivory tower, with some mad creative just throwing out crazy ideas –: the stereotypical “today … I see blue” (maybe this is what some of your readers prefer to imagine!) Actually, creativity demands a huge amount of organisation, the channeling of ideas and energies. I am very rigorous in my approach to creativity. It’s the skill of an editor, or I would say in my case of a translator, married with the skills of a marketer. It needs poetry, imagination and intuition, but also grounding in reality and in the history of the brand, an understanding of the process and timings, and what is technically feasible. That doesn’t mean limiting the creativity.

For our Draw, L'Artisan Parfumeur is offering a reader's choice of 100 ml of many of its iconic fragrances: Mure et Musc (1978, Jean Laporte), Premiere Figuier (1994, Olivia Giacobetti), La Chasse Au Papillions (1999, Ann Flipo) 'Dzing! (Olivia Giacobetti 1999), Timbuktu (2004, Bertrand Duchaufour) Fou d'Absinthe (2006, Olivia Giacobetti), Nuits de Tubereuse (2010,Bertrand Duchaufour) or the new Caligna, the first perfume in the new Grasse collection, which Mark Behnke reviewed last week (2013, Dora Baghriche-Arnaud), exclusively at Barneys New York USA in April.

The winner of the random draw is karin please email Michelyn@cafleurebon.com by March 3, 2012 3 PM EST with Caligna as your subject and your mailing details. If you are not karin you did not win this draw, so please don't email us.

We announce the winners only on site and on our Facebook page, so Like Cafleurebon and use our RSS option…or your dream prize will be just spilled perfume