Courtesy of Fragrance Foudation: Rochelle Bloom 2011
During Ms. Bloom's tenure, she expanded the base of the organization after opening its ranks to media and retail executives. She also worked to include middle management of the member companies by creating an associate board. and was instrumental in signing licensing agreements with organizations in Dubai and Russia, as well as negotiating a similar deal in Brazil.
Ms. Bloom will serve on the Comittee for the 2012 FiFi Indie Perfumer Awards. Other "notables' on the comittee are Rodrigo Flores-Roux of Givaudan; Mandy Aftel of Aftelier Perfumes, Arnaud Adrian of Robertet; Frederick Bouchardy of Joya Studio; bloggers Victoria Frolova of Bois de Jasmine, Carrie Meredith of Eyeliner on a Cat, Karl Bradl of Aedes de Venustas; Virginia Bonofiglio of the Fashion Institute of Technology, Denise Capozzalo of Barneys and V.P of Publicity MaryEllen Lapanasky of the Fragrance Foundation. Givaudaun has donated $10,00 to the winner who will be announced at the Elements Showcase in New York January 31, 2012.
“We all have to move on to the next chapter,” Bloom told WWD Tuesday,“I’ve been predictable my whole life. I don’t want to do that anymore.”
Jill Belasco, the Chairman of the Fragrance Foundation said the choice of a successor has “not been finalized at this time and that Ms. Bloom is leaving on the best of terms.
–Michelyn Camen, Editor in Chief
Editor's Note: CaFleureBon wishes Ms. Bloom the best of luck on her new endeavors and hope we cross paths once again soon.