March 1, 2018
Aveda Chakra Collection© photo Daniel Krasofski©
In those days, Horst Rechelbacher, through Aveda, was busy changing the direction of the entire beauty industry to a more holistic, plant based perspective and product, reintroducing the art and science of touch-based, unsurpassed customer service. To be included in this Herculean task, Horst had every intention of changing the perfume industry as well- reintroducing the beauty, functionality and somewhat lost art of botanical perfumery. To achieve this end, Aveda released a seminal collection of PureFumes™, encompassing global cultures and aromatic anthropology and indigenous botanicals. These would comprise almost every aroma family, from chypres to resinous oud based compositions owing to the mastery of the late George Chapoulie; perfumer behind the commercial versions of the Aveda Chakra Collection® and the Aveda Esthetique PureFume Collection©..While the PureFumes themselves would undergo many discontinuations and reformulations as Aveda evolved, most notably in the quest for organic raw materials and new ways of introducing aroma were conceived- The Chakra Collection© remains; albeit no longer the original therapeutic blends offered in Horst Salons, nor the iconic Chapoulie work- they are singularly identifiable with the Aveda brand.
We thank LABdk’s Daniel Krasofski, Einsof’s long standing friend for two samples of the discontinued Aveda Chakra Collection© Equipoise. The random winners are Angela and Maggie M. Please email michelyn at cafleurebon dawt com with Aveda Chakra Collection© Equipoise sample as your subject and your mailing and phone details by March 2, 2018 6 PM EST. This is a deadline and no exceptions if you are late or misspell CaFleureBon. Please use your email from your comment so we know it is you. A kind thank you to Daniel Krasofski would be much appreciated in your email that you send to us.
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