Aerin Lauder and Estee Lauder Private Collection
If there is a Royal family of American perfumery and beauty it is the children and grandchildren of Estee Lauder. Aerin Lauder, Estee’s granddaughter, showed early on that she had a refined sensibility and an affinity for fragrance when she helped launch Estee Lauder‘s Private Collection perfumes with the jewel like flacons and scents such as Tuberose Gardenia.
Photo: John Aquino
Since 2011, she has been building a luxe lifestyle brand, AERIN, which includes personal, home accessories and home fragrances. It should come as no surprise that she is launching five fragrances, inspired by her memories of her grandmother and special moments in her own life. She worked with long time Lauder senior executive Karyn Khoury and Firmenich on developing the fragrances and with her fabric and home decor licensee Lee Jofa on the distinctive flacons and packaging.
Photo: John Aquino
Excerpted from WWD article by Julie Naughton
“Gardenia Rattan is intended to capture the spirit of summer and has sparkling wet marine notes combined with gardenia, tuberose and Tahitian tiare and amber. Its carton is reminiscent of a summer garden and features the Aerin for Lee Jofa design “Sayre,” a modern floral.
Amber Musk is inspired by winter, said Lauder. It blends ambrox, coconut water, rose centifolia absolute, benzoin and musk. The carton features the Aerin for Lee Jofa design, “Kenlyn,” a personal take on the floral prints that were always part of her grandmother’s home decor. The print is an adaptation of a French document in the Lee Jofa archive that features two birds among exotic flowers and foliage.
Lilac Path was inspired by the lilac bush which blooms at her late grandmother Estée Lauder’s summer cottage. It combines lilac with galbanum, creamy jasmine lactones, angelica seed oil and orange flower. The carton features the Aerin for Lee Jofa design, “Marila,” which combines two unique designs to create a signature batik.
Ikat Jasmine is intended to personify a modern woman — effortless style and intriguing femininity, said Lauder. Key notes are of jasmine sambac and jasmine Egypt infusion, combined with exotic tuberose fleur, honeysuckle, tuberose infusion and sandalwood. Its outer packaging was inspired by the blue and white floral wallpaper in Lauder’s childhood bedroom.
Evening Rose is meant to be a day-to-night fragrance. Juicy blackberry and rich cognac are blended with voluptuous rose centifolia and Bulgarian rose absolute and incense. The outer box is of the Aerin for Lee Jofa “Hither” pattern, which was adapted from English Jacobean hand-blocked linen from the Lee Jofa archive, dating back to the early 20th century.”
50ml/$110
The AERIN fragrances will be carried in about 100 specialty stores, including Neiman Marcus, Bergdorf Goodman and Saks Fifth Avenue. They will also be available at Holt Renfrew in Canada and Selfridges, Brown Thomas and John Lewis in the U.K., as well as on Esteelauder.com and Aerin.com in November 2013.
Source: WWD