A Perfume for a Parosmic: 4160 Tuesdays Pardadox by Sara McCartney

If you are a lover of perfume, becoming asnomic is devastating. 4160Tuesdays, founded by the London indie perfumer Sara McCartney, has released Paradox, a citrus, iris, violet and musk fragrance, created for the blogger Louise Woollam (Get Lippie) who contracted a viral disease and lost her sense of smell. Each bottle will raise funds for Fifth Sense, the UK organisation for people with smell and taste disorders.

Louise’s sense of smell began to return but the situation got worse. Her brain interpreted coffee, vanilla and sweet smells as sewage. Louise identified citrus fruits, ionones (violets and iris) and musks as three accords which her sense of smell was interpreting correctly. Louise tweeted hoping to find a fragrance with these notes, and Sarah answered offering to make one for her. You can read more about Louise's story here

You can buy Paradox Eau de Parfum from the 4160Tuesdays webshop in 9ml, 30ml, 50ml and 100ml sizes. Each bottle raises £5 – £25 for Fifth Sense.

Top: grapefruit, yuzu, orange flower, may chang

Heart: violets, petigrain

Base: musk, iris

Via 4160 Tuesdays

Michelyn Camen, Editor In Chief

4 comments

August 25, 2015 at 1:29 pm
ringthing says:
That would be horrible, my father has no sense of smell. What a kind act by Sara McCartney.
August 25, 2015 at 8:52 pm
fazalcheema says:
this reminds me each sense is a gift and life without even one of the five senses would just not be the same
August 26, 2015 at 7:29 am
Neyon says:
Thank you for sharing this. It’s a touching story and I would really like to get this soon; a great sounding perfume for a great charity.
August 28, 2015 at 10:30 am
girasole says:
What a compelling story – I’m glad that Louise’s sense of smell is gradually returning and hope that it continues to improve (what a loss for anyone, let alone a perfume lover!) In the meantime, it’s wonderful that Sarah has created a fragrance she can actually enjoy (and shared it with the rest of us, too!)