2012 FiFi Award Winners: Bond No. 9 New York Oud Named Perfume Extraordinaire & Tom Ford Takes Three

The 2012 FiFi Awards named Bond No. 9 New York Oud as the Perfume Extraordinaire. Tom Ford also had a big night with Private Blend Jasmin Rouge sweeping both sides of the Nouveau Niche category, which makes it Unisex Fragrance of the Year? Tom Ford Violet Blonde also picked up a Women’s Luxe FiFi. Gucci Guilty pour Homme, Elizabeth Arden Curve Appeal for Men, and Victoria’s Secret Angel also picked up multiple awards. The entire list of winners is below:

Perfume Extraordinaire

Perfumer Laurent LeGuernec of International Flavors & Fragrances for Bond No. 9 New York Oud

Fragrance Of The Year

Nouveau Niche (Artisanal brands distributed by a large company and/or in up to 250 doors)

Men’s: Tom Ford Private Blend Jasmin Rouge

Women’s: Tom Ford Private Blend Jasmin Rouge

Luxe (Fragrances sold in Department and Specialty Stores >250 doors)

Men’s: Gucci Guilty pour Homme

Women’s: Tom Ford Violet Blonde

Broad Appeal (Fragrances sold through mass merchandisers like drugstores and/or chains)

Men’s: Elizabeth Arden Curve Appeal for Men

Women’s: Heidi Klum Shine

Specialty Brand (Fragrances sold through one retailer and/or brand name in one retailer)

Men’s: (There were no 2012 Men’s entries)

Women’s: Anthropologie 1922 Lily Sanguine EDP

Direct To Consumer (Fragrance sold through TV shopping, online, catalog, or door-to-door)

Men’s: Yves Rocher Comme une Evidence Green

Women’s: (There were no 2012 entries)

Consumer’s Choice

Men’s: Bath and Body Works Signature Collection for Men Classic

Women’s: Victoria’s Secret Angel

Hall of Fame Fragrance

Men’s: Giorgio Armani Acqua di Gio

Women’s: Hermes 24 Fauborg (Maurice Roucel)

Elizabeth Taylor Fragrance Celebrity of the Year: Justin Bieber

Interior Scent Of The Year: Diptyque Paris 34 Boulevard St. Germain

Bath and Body Line of the Year: Giorgio Armani Acqua di Gioia

Best Packaging Of The Year

Broad Appeal Men’s Packaging: Elizabeth Arden Curve Appeal for Men

Broad Appeal Women’s Packaging: Victoria’s Secret Angel

Luxe Men’s Packaging: John Varvatos Star USA

Luxe Women’s Packaging: Prada Candy EDP

Media Campaign of the Year

Men’s:  Gucci Guilty pour Homme

Women’s: Chanel Coco Mademoiselle

Chime in with your comments on the winners in our comments.

Mark Behnke, Managing Editor

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5 comments

  • Joshua Ryan says:

    I think pretty decent outcome, happy with the TF & Bond No.9 🙂 Just very surprised Beyonce did not make it. (Not because it is better, but because of the sales and the sponsor being Coty) Unusual…

    But nice they stayed true unlike many other rigged award events.

  • ringthing says:

    I agree that the media campaign for Coco Mad is excellent, if it’s the one w/Kiera Knightley on the motorcycle. Young, elegant and edgy. I’m surprised that Bottega Veneta for women didn’t get a mention somewhere; I think it was released around the same time as Violet Blonde.

  • Glad to see Tom Ford win. Although the price point always frightens me, I’m amazed by his work. Jasmin Rouge and Santal Blush were amazing. In fact, I have been carrying a blotter with a spritz of Santal Blush in my purse (in my moleskin) for 6 months, and it still smells amazing. Though it’s not as “perfumery” as a lot of his other work, it just smells GOOD.

  • The logo design is beautiful. Simple, smart and elegantly designed. Credits in FiFi MAgazine is Candace Allenson.